People to Watch in International Business


The commissioner of women's pro golf has worn many hats--salesman, marketing exec, cheerleader in chief--but until Carolyn Bivens, 52, took over in September, the LPGA's CEO had never worn heels. Its first female commish says the sport is stronger than ever: "Previous commissioners had to focus on the question, Is there a viable market for a women's golf league? That question has been forever answered." With Sorenstam still dominant and Wie whacking her way up, TV ratings are soaring, galleries are record breaking and corporate sponsors are clamoring to get in. So what's left for Bivens--a...

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