Here's the latest wrinkle in skin care: Elizabeth Arden, the cosmetics giant, and Allergan, the $2.2 billion maker of Botox, have teamed to bring you the first-ever cosmetic version of a pharmaceutical product. Until now, Prevage, Allergan's topical antiaging treatment, has been available for purchase only at a dermatologist's office or medical spa. By December, a creamier and less concentrated version of the wrinkle cream will be on sale at select U.S. department stores ($150 for 1.7 oz.). Overseas customers will be able to find it beginning in March. This cosmeceutical alliance is a harbinger of a new market segment. "This...
Wrinkle Free for $150
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