China's New Menu

In China, fast-food giants KFC and McDonald's are competing in a new area: nutrition. Given that health experts are blaming Western food for an obesity surge, China's consumers are getting more cautious about food safety and nutritional value. In April the Chinese Ministry of Health claimed that fried food is carcinogenic and suggested that people avoid eating it, putting KFC and McDonald's at the center of the dispute.

In response, McDonald's, which has 700 outlets in China, says it will list nutritional information on most of its packaging next year, using an easy-to-understand icon-and-bar-chart format. McDonald's already makes some information...

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