When the Food and Drug Administration cautioned last year that women of childbearing age and young children should limit their tuna consumption because of potential dangers from mercury, Americans got the message. Sales in the $1.5 billion tuna industry are down 10% since 2004, and national surveys show that 23% of people are "extremely concerned" or "very concerned" about mercury in fish, up from 15% two years earlier, according to the NPD Group, a market-research firm. The embattled makers of Bumble Bee, StarKist and Chicken of the Sea--which account for 85% of the tuna sold in the U.S.--are fighting back with...
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