Noel Lee's career is as colorful as his many sports cars: he quit a job in nuclear research to play folk rock before deciding in 1979 to make quality speaker wire. The CEO of Monster Cable spoke with TIME's AMANDA BOWER about how he built a company on a product that stores used to give away, as well as the wireless revolution and the NFL.
TIME Your business card says "The Head Monster." Do other CEOs take you seriously?
LEE They love it. They wish they had that kind of creativity in their own company.
TIME No one needs the things...
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