People to Watch in International Business

Tomoyo Nonaka SANYO'S NEW ANCHOR

She's back on TV, but this time on the other side of the interview. Tomoyo Nonaka, 51, Sanyo's new CEO, is better known as a charismatic news anchor and financial reporter. She is now charged with cutting the electronics giant's work force by 14,000 and selling 20% of its factories to reduce debt. Some called the appointment of a business neophyte--announced two weeks after Sanyo forecast its worst loss ever--a p.r. stunt. "Numbers will show," Nonaka responds. "But in the meantime, if people show interest in me and Sanyo for the publicity value, that's great!" --By...

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