As every weight-loss veteran knows -- and too many parents of overweight kids are learning--the most fattening foods are often the most comforting, conjuring up memories of sweet treats and celebrations. That's why there was so much interest last week in a report out of the University of California, Irvine that suggests a new approach to thinking about food: brainwashing.
Or, as Elizabeth Loftus prefers to call it, planting false memories. Loftus is famous in psychological circles for her controversial work investigating claims of child and sexual abuse. She was able to show that people can be persuaded to remember terrible things...
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