CEO Speaks: Crossing The Pond

Britain's most charismatic exec is now turning his sights Stateside

Sir Richard Branson is just as likely to be traversing the Atlantic in a hot-air balloon as hatching ideas for the Virgin Group's 200-odd businesses. The British CEO is ramping up U.S. operations, with plans for a new airline next year. He talked to TIME's Barbara Kiviat about planes, space travel and the band he let get away.

TIME You got on the wing of an airplane with Pamela Anderson to celebrate Virgin Atlantic's 21st anniversary. Will there come a point when you're too old to do those things?

RICHARD BRANSON Most likely, yes. And I've been backpedaling a bit. But...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!