CEO Speaks: New Game Plan

Ameritrade is scoring under CEO Joe Moglia, a former football coach

After 16 years coaching football, Ameritrade CEO JOE MOGLIA knows comebacks. Once a dotcom disaster, Ameritrade has revived on his watch. It recently snubbed a bid from E-Trade and instead bought TD Waterhouse U.S.A., part of Toronto-Dominion Bank. Moglia spoke with TIME's JYOTI THOTTAM about online trading in the post-bubble era.

TIME You're a popular guy these days. Why all the interest in Ameritrade?

JOE MOGLIA Our performance has been extraordinary. In a difficult environment our market cap has grown by five- or sixfold. We have greater than 50% pretax margins. We've got a pristine balance sheet. We are 25% of...

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