IBM: It's Not Easy Being Blue

IBM is stumbling but expects help from a new computer line

"Don't look back. Something might be gaining on you." That old admonition from Baseball Great Satchel Paige is taking on special meaning these days for IBM. Beset by rivals and mired in an industry-wide slump, Big Blue in 1986 has had a year it would rather forget. Even as the firm proudly announced its new line of System 9370 business computers last week, there was speculation on Wall Street that its net income may be down again this year. Profits had already dipped .4% in 1985, to $6.6 billion. The nervousness pushed IBM stock down from 133½ to 123 7/8 at...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!