It is not called the Super Bowl because supermen play in it. The name struck Kansas City Chiefs Owner Lamar Hunt in the gentle course of watching one of his children at play with a resilient rubber ball. Super Ball. Super Bowl. But how resilient are the players? For two full decades now the buildup has grown, and grown, way past the point of overwhelming just the game. Over 100 million people have been counted in its audience and over $1 million has been paid for a minute of their attention. Sometimes the contest seems the least of the spectacle, and...
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