As I've watched the deep foolishness that has marked the first months of George W. Bush's second term as President—both parties seem zealously intent on ignoring the common good—I've been thinking about a fellow I used to know, a marketing whiz named Jim Matson. Jim invented Heartland Natural Cereal, the first mass-market granola, which came in a sepia-toned box. It was a brilliant response to growing public nostalgia and a desire for "natural" products in the 1970s. His favorite pastime was to walk down a...
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