What's Old is New Again in Beauty

Technology is the secret ingredient favored by most skin-care companies in search of the next miracle potion. But New York City's C.O. Bigelow Apothecaries, founded in 1838, is famous for reaching back into the past for inspiration. Its home-brewed face and body formulas, such as Apothecary Rose Water, were often cooked up by local Greenwich Village pharmacists and doctors. But now the well-kept secret is available through Bath and Body Works stores and online at cobigelow.com


Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!