People to Watch in International Business

Andrew Thomas INNOVATOR

Massachusetts native Andrew Thomas, 37, is relocating to New York in September as the first American CEO of Heineken U.S.A. Although he won't pick between the Bosox and the Yankees, the 10-year Heineken veteran knows the value of "acting locally" as head of the largest importer of European brew to the U.S. "Local insights are critical, and a willingness for innovation," he says. His biggest challenges: maintaining prices despite the sliding dollar--and launching new products, such as a light beer planned for June. Now that's something Americans can raise their glasses to. --By Coco Masters

Fumiko Hayashi


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