CEO Speaks: Talk to The Big Cheese

He'll tell you why the menus are changing at the Kraft Food Co.

The name Kraft conjures images of cream-cheese blocks and gooey macaroni. TIME's KRISTIN KLOBERDANZ sat down with CEO Roger Deromedi to discuss diet fads and what food companies should do about America's obesity problem.

TIME: Some food-industry organizations are challenging the idea that obesity is an issue. Do you agree?

ROGER DEROMEDI: We're convinced that health and wellness are very important issues for our consumers. Sadly, two-thirds of Americans are overweight or obese. It's incumbent on all of us in the food industry to keep working on education and providing solutions. I look at the data and sense a broader awareness...

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