Wynn's Big Bet

The man who brought tigers and treasure ships to Sin City is reinventing himself again, with his most ambitious project yet

Maybe it makes perfect sense that Steve Wynn would turn into the Mister Rogers of Las Vegas. Sitting in his new hotel in a red V-neck sweater and gray wool pants, Wynn, 63--famous for yelling at employees, taking up steer roping and accidentally shooting off his index finger in his office--is talking about building neighborhoods in his latest land of make-believe. Explaining that his hotel will be a mellow retreat, without the glitz and campy themes that have made him such a sensation in the past, Wynn breaks into a rendition of Bali Ha'ifrom South Pacific.Then he takes out a pen...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!