What Listing, Please?
Searching the Web can bring the world to your door. But if you only want a tap fixed or a pizza delivered, you can end up wishing the world would just go away. Business directory suppliers have been struggling for years to make money from their local online listings for small businesses; most pizzerias and plumbers don't need the global reach of the most popular search engines and are reluctant to pay to advertise on the less used, local ones. But the arrival in the U.K. last week of Google Local ( ), could...

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