In the temple of broadcast journalism, Sept. 24, 1968, deserves to be chiseled in marble. On that night, a television news show patterned after print magazines premiered on CBS. Instead of devoting its hour to one subject, the program offered a blend of serious stories and light features. Instructive and entertaining at the same time, it climbed its way into television's Top Ten shows, earning several hundred million dollars in profits and destroying the dictum that TV news cannot draw viewers and money. Its name, of course, is 60 Minutes.
Network executives still lie awake at night dreaming of ways to...
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