Greece: Easy Does It on The High Seas

It's been what, months, since Stelios Hadji-Ioannou started another business. The European serial entrepreneur of easyJet fame has gone back to his family's maritime roots determined to revolutionize yet another industry with easyCruise. Like easyJet, the minimalist European airline that gave rise to the Easy empire, Hadji-Ioannou's latest venture is bold, bare-bones and very orange. "The strategy," he told attendees at a launch event in Athens, in late March, "is to target younger crowds, in their 20s and 30s, rather than wealthy older people who like more traditional cruises."

Sounds like a party boat for commitment-phobes? It may be. Rather than emphasize...