Usa Today: Three Years Old and Counting

USA Today has hit its stride, but can it keep running?

Sitting behind a gleaming, curved desk in his New York City office, Allen Neuharth picks up the day's issue of USA Today, the terse, rainbow-colored newspaper that he created and nurtures. "We stole most of this from somebody else," says Neuharth, chairman of the Gannett Co., parent firm of USA Today. "Most of the content ideas, the packaging, color and graphics are the result of what television and the newsmagazines have been doing for a long time." Leaning back in his chair, Neuharth, 61, turns to the paper's full-page weather map. "This is a direct, absolute steal from Willard Scott and...

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