Writers Wanted: Will Train

Telemundo starts a program to train writers for its soap operas

TELEMUNDO HASN'T RESORTED to classified ads yet, but it has done the next best thing. Starting this week, in conjunction with a local community college, the giant, Miami-based Spanish-language TV network is offering a college course to train new writers of telenovelas. Those prime-time soaps, with their stories of love lost and love found, are immensely popular in Latin America and increasingly so among the U.S. Hispanic audience. Telemundo, which produces all its own soaps, has four of them on the air each weekday evening, accounting for 40% of the network's total ad revenues. But with success has come a problem:...

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