Madison Avenue may be facing a so-so economy and the onslaught of ad-deleting digital video recorders, but don't count out its impact. The smart sell is an essential ingredient of any pop-cultural phenomenon. A look back at the marketing triumphs of 2004. --By Jeninne Lee-St. John
FIRING OFFENSE
Two seasons of The Apprentice and several endorsement deals (even a fragrance!) cemented the Donald's status as primo financier--even after his casino company went bankrupt last month.
COOL CO-BRANDING
The world's biggest band and everyone's favorite MP3 player teamed up for a Technicolor promotion hyping U2's special-edition iPod and new album. Sales? They're...
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