California Governor Gray Davis may have a 22% approval rating and the personality of the tofu shakes he drinks every morning, but he has always been a tough campaigner. In the state's unprecedented recall election set for Oct. 7, however, he faces a campaign unlike any he has ever run. Davis has built a career out of persuading people to vote against his opponent--like Bill Simon, the conservative Republican he defeated last November. Now, with voters asked to cast a simple yea or nay on Davis' tenure, he has a more daunting task: persuading people to vote for him.
His strategy...