"Puh-leeze buy me this, mom!" Every parent has heard the plaintive wail of a child begging for one more toy, outfit or serving of fast food. In his book Prodigal Sons & Material Girls: How Not to Be Your Child's ATM (Wiley), financial adviser Nathan Dungan, based in Minneapolis, Minn., offers helpful advice on ways beleaguered parents can respond. Confront the issue head on, he says. "Consumer-product companies are playing for keeps in shaping the financial habits of these young people." TIME recently spoke with Dungan.
When did kids get so demanding, financially speaking?
It's been evolving over time. My grandparents...
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