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Shopping for baubles? Jewelry is one of the Web's shining success stories

Gail Climaco is in for a dazzling surprise this Valentine's Day. Her boyfriend Michael Chehi, a technical-marketing engineer from Germantown, Md., plans to fly her to Paris, take her to the top of the Eiffel Tower and slip a diamond engagement ring on her finger. "Gail is the most understanding and open person I know," says Chehi, 33, "and I want her to know that she changed my life."

The 1.27-carat rock he bought her should help get his point across. While Chehi is hardly the first guy to propose on Valentine's Day, not everybody is willing to pay thousands of...

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