Buying Online? Be Froogle


If you want to write a term paper, settle a bar bet or snoop into the past of that cute guy at the office, the best place to start has long been Google, the world's coolest search engine. But online shopping? Fuhgeddaboutit. Google had no way to distinguish websites that sold, say, CD players from those that simply wrote about them. Enter Froogle (at a Google offshoot devoted to shopping searches. Froogle weds the technologies that made Google great (ranking websites in order of usefulness, loading in a split second) with continually updated information from thousands of Web...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!