Office Humor: Profit in Parody

In today's workplace, cynicism sells big

IGNORANCE It's amazing how much easier it is for a team to work together when no one has any idea where they're going.

Justin Sewell didn't set out to become the voice of workplace cynicism--or of Despair Inc., a $1 million-a-year purveyor of satiric business maxims. Nor did he foresee that corporate leaders from Ken Lay to Sandy Weill would send him so many customers. It just worked out that way.

Back in 1996, Justin, his twin brother Jef and their friend Larry Kersten were laboring at a Dallas dotcom that had been dangling the prospect of shares before its underpaid...

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