If you can't get into an exclusive club, you can always start your own. That's what the guys do in the Smirnoff Ice commercial, creating their own hot nightspot filled with chic, young things and sweaty bottles of malt beverages.
And that's pretty much what Diageo, Smirnoff's parent company, is doing to get TV exposure. To protect minors, the networks don't accept hard-liquor commercials, so Smirnoff, one of the world's top vodka makers, started its own brand of malt drink with Smirnoff Ice, which is deemed fit for the airwaves. Many other distillers are touting their flavored malt beverages to go...
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