The world didn't exactly shake when Betsy Daly stopped going to Blockbuster a year ago, but the movie-rental giant would be smart to ask itself whether this 33-year-old San Jose, Calif., mom represents the future. Daly now pays $15 a month to order her DVDs online. They arrive in the mail in a day or two, she gets to keep two at once (for $5 more a month she could keep three), and she mails them back whenever she feels like it. "I love that the movie can sit on the counter for weeks, and it doesn't matter," she says. "I...
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