As you read this, nearly 80,000 Americans are waiting for a new heart, kidney or some other organ that could save their life. Tragically, about 6,000 of them will die this year--nearly twice as many people as perished in the Sept. 11 attacks--because they won't get their transplant in time. The vast majority of Americans (86%, according to one poll) say they support organ donation. But only 20% actually sign up to do it. Why the shortfall?
Part of the problem is the way we handle organ donations. Americans who want to make this sort of gift have to opt in--that...
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