Fabiana whistled for the stable boy. He came. She whipped her crop against her boot. "Saddle my horses." (Tie-back chiffon blouse. $135) --From the J. Peterman catalog, fall 1998
In the fantasy-filled, you-can-have-it all '90s, John Peterman was the ultimate purveyor of armchair-adventure shopping. His floridly written catalog pulled in a cult following--and $75 million a year in sales--by hawking evocative clothing, furniture and collectibles to upscale shoppers. Peterman outfitted Frank Sinatra and Oprah Winfrey and got a priceless p.r. boost when the TV megahit Seinfeld parodied him on its show.
Blessed with this free publicity and a vision of a...
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