It started out as a bit of a scam. A few weeks ago, I casually suggested to my editor that I write a column on online reading clubs. "They're really interesting, and there are tons of them," I said, after conducting a seven-minute search on the topic. "Good idea," he replied, much to my amazement. Yippee! Now I could spend a couple of weeks reading and talking about mysteries, silly novels and lofty literature, all in the name of service journalism.
One small problem: while there are thousands of online book clubs for discussing, not buying, books, I quickly learned that...
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