Marketing: Search for a Perfect Pitch

In the music biz, promotional merchandise is known as swag, and David (Beno) Benveniste, 30, is the swagmeister. His Streetwise Concepts & Culture gives away thousands of T shirts, stickers, posters and CD samplers to "street teams" of young volunteers (speaking of free) who spread the buzz to other kids in skate parks, high schools and concert parking lots. It's peer-to-peer marketing done with minimal investing and maximum effect. "Everybody wants free stuff," he says with a laugh. "And if a16-year-old has a backpack full of cool gear to hand out, he feels like a king."

Giving away trinkets is...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!