I have always been an opportunistic journalist. by "opportunistic," I mean willing to embarrass myself in whatever way it takes to make sure I have the biggest byline in the magazine. I'm not sure what I mean by "journalist." So when I read that Sony Pictures created the persona of David Manning of the Ridgefield Press in order to quote him in its ads for The Animal and A Knight's Tale, I shook my head in disgust, knowing that this is valuable free press I should be getting. I also felt bad for Mark and Jonathan Schumann, who really do write...
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