La Nueva Frontera: Courting A Sleeping Giant

The biggest U.S. minority group, Hispanics have yet to flex their political muscle

The spirit of Cinco de Mayo wasn't the only thing that inspired George W. Bush to deliver his weekly radio address in Spanish last month. His strategists have been doing the math, and it goes like this: unless Bush raises his marks with minorities--particularly Hispanics--he could lose the 2004 election by 3.5 million votes. By next year, Hispanics will be the dominant ethnic group in at least 15 additional House districts; and every state slated for a new seat in Congress has a growing Hispanic population to thank for it.

The biggest political news of the 2000 Census was that Hispanics--more...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!