La Nueva Frontera: The Rise Of The NAFTA Manager

The border economy has bred a dynamic new strain of bicultural bosses

If you want to understand the gold rush, you've got to know the prospectors. The reason that Laredo and nearby McAllen, Texas, are two of the top 10 fastest-growing metro areas in the U.S. is mainly owing to NAFTA and its progeny: NAFTA Man.

NAFTA Man is not only bilingual, he's also bicultural. He speaks Spanish on the factory floor in Mexico but yells in English at his kids' T-ball games. He knows when to offer a bribe in Mexico (to a traffic cop) and when not to (during an environmental inspection). He prefers chile rellenos to pot roast, gets...

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