Redstone's Way

Viacom's boss makes megadeals. You don't--but you can still learn from his perspective

People who make deals for a living have always fascinated me. High stakes and chutzpah--that's the ticket. Yet beyond the brass, many successful dealmakers possess an enviable skill set--vision, confidence, perseverance, focus, even empathy. Such qualities are the backbone of lasting success in any field, and to the extent they can be learned, we should all crave input. In A Passion to Win (Simon & Schuster), by Sumner Redstone with Peter Knobler, we go to school alongside one of the best. Redstone, a Boston nobody, took over his father's fledgling movie-theater operation and built it into Viacom, a global entertainment powerhouse...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!