(4 of 4)
"Time made its debut not long after Ulysses. The prim, as well as the encyclopedic, arrogance of Stephen Daedalus offered an easily adaptable pose for the restless young journalist. In a word, Time, Life, and Fortune are the American Bloomsbury, our psychological bureaucracy, inhabited by well-paid artist-apes. The 'sophisticated' tone of Time, then, arises from nothing more than queasiness about the main march of the human affections, which issues as hard-boiled flippancy. And it is the whole world, of course, which is dear dirty Dublin to the omnivorous hackmen of T.L.F." --Marshall McLuhan in the journal Neurotica, 1949
"Oh, Mr. Screwluce! Timidity will never win back your mag's deserters and their splendid coin. Milquetoasting will get people to thinking that your reformed Communist (recent Time chief editor Whittaker Chambers) represented ALL your editorial guts." --Walter Winchell, column, 1949
"Time Inc. people keep themselves apart from the New York literary world. Generally they don't know 'anybody' or, if they did before they were hired, soon stop seeing 'anybody' but other Time Inc. people and other Toots Shor customers." --David Cort (a former Time employee) in the Nation, 1955
"Time was conceived as a moral, civic, and literary experience of a normative kind. About a special country. For all that the writing style of Time was often mannered, it reflected the work of editorial talents from Middle America, so that if [it] sometimes seemed supercilious, the reader was getting the high wit and lusty talent of utterly indigenous Americans arguing the conventional virtues." --William F. Buckley Jr., in Esquire, 1983