STEVE FORBES: THE RELUCTANT WARRIOR

FREE-SPENDING MILLIONAIRE STEVE FORBES IS RISING IN THE POLLS, BUT IS HE REALLY PLAYING TO WIN?

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Through it all, Forbes seems a reluctant candidate. As a longtime Jack Kemp fan, Forbes concedes that he wouldn't be running if Kemp were. And Forbes thinks Dole could co-opt him by stealing his tax-reform ideas, as Gramm and Pat Buchanan have done. Dole's problem, says Forbes, is that "he only responds to his In box. No initiative, no ideas of his own. Everything he's done for 35 years has been exactly the wrong training for the Oval Office. I shouldn't offer him advice," he continues, but Dole could "learn from Alfred P. Sloan," the legendary General Motors chairman. "Sloan knew he couldn't compete with Henry Ford on efficiency, so he changed the rules of the game," says Forbes. "He introduced things like different-color cars and annual model changes, and it's taken Ford 70 years to get back close to GM. I'm like Sloan. I see what the new world needs and wants, and I'm offering it. Dole's still making black cars. But he doesn't have to."

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