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Her transformation into a feminist came after she posed as a secretary for a typewriter ad with the tag line, as Hite recalls, "The typewriter is so smart she doesn't have to be." On impulse, Hite joined ranks with members of the National Organization for Women who were protesting the ad. In 1971 Hite read a pamphlet in the NOW office, The Myth of Female Orgasm, and decided to create a questionnaire on the issue for a NOW-sponsored "speak-up." As she read the women's responses about their sexuality, "a whole picture of the universe began to fall into place," says Hite. "Without feminism I don't know what I would be doing today. It gave me the belief in myself."