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The abuse and careless use of language have been going on for a long time; witness the stern biblical warnings such as the one in Matthew 12: 36: "Every idle word that men shall speak, they shall give account thereof in the day of judgment." Yet the risks of biased words to the unwary must be greater today, in an epoch of propagandizing amplified by mass communications. "Never," Aldous Huxley said, "have misused words—those hideously efficient tools of all the tyrants, warmongers, persecutors and heresy hunters—been so widely and disastrously influential." In the two decades since that warning, the practice of bamboozlement has, if anything, increased. The appropriate response is not a hopeless effort to cleanse the world of seductive words. Simple awareness of how frequently and variously they are loaded reduces the chances that one will fall out of touch with so-called reality. —By Frank Trippett