The Colossus That Works

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technological and financial—are enormous. Its ability to combine salesmanship and service with research and innovation is unmatched in the U.S., perhaps anywhere. At a time when the rallying cry "Small is beautiful" can be heard even in business circles and when some critics charge that large corporations are inherently inflexible, IBM has shown how to be a successful colossus. —By John Greenwald. Reported by Bruce van Voorst/New York, with other bureaus

^{*Sample lyric: "Our products are known/ In every zone/ Our reputation sparkles like a gem/ We've fought our way through/ And new fields we're sure to conquer too/ For the ever-onward IBM."}