THE JUKEBOX: Most Happy Fellah

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It has a wiggly-hipped, exotic beat that sounds part Latino, part Arab. When the song is played at Geneva's tonier-than-thou Chez Maxim's, aging bankers and their young girl friends go into curious convulsions on the dance floor; at least one U.N. functionary has been known to snatch up a tablecloth, wrap it around his waist and do a belly dance. In Paris the tune tumbles endlessly from Left Bank students' rooms; chefs abandon soufflés to hear it. From Stockholm to Sorrento, Bandleader Bob Azzam's Mustapha has spread like a rampaging fungus, is the biggest European juke and nightclub tune since Volare.

Tomato Sauce. Like 37-year-old Azzam himself—who was born in Cairo, lives in Geneva, drives a Chevrolet station wagon and speaks five languages—the song is a hybrid, Eurafrican polyglot. Written in French, Italian and Arabic, its lyrics may have been found in a Babel café:

Chérie, je t'aime, Chérie, je t'adore,

Como la salsa del pommodore.

Ya Mustapha, ya Mustapha

Ya baheback, ya Mustapha.

Sabaa senine fel Attarine,

Delwati guina Chez Maxim's . . .

All this is, more or less, the story of a fellah who once lived in the Cairo slum of Attarine, is now at Chez Maxim's (where Bandleader Azzam himself hit the big time), and adores his girl "like tomato sauce" (salsa del pommodore in Azzam's pidgin Italian). But the words do not matter. They merely complement the international melody, which tinkles like goat bells near the White Nile and clicks like the heels of an Andalusian gypsy. Scored by Azzam for bongos, flute, tambourine, echo chamber and his own voice, Mustapha is adapted from an Egyptian student song, but owes much of its popularity to electricity. When he plays the song at nightclub engagements or recording sessions, onetime Electrician Azzam surrounds himself on the bandstand with an impressive bank of hi-fi equipment, places a microphone before each member of his five-man combo, whirls dials feverishly to doctor their output as it blends in the echo chamber, before a final electric impulse sends it shivering through the audience.

Fox-Oriental. Bob Azzam learned his electronics in the British Royal Navy, set up his own business after World War II, may have been discouraged by the outcome of his biggest contract, the complete wiring job for a pair of 200-room palaces belonging to Saudi Arabia's Premier Feisal. Azzam worked for a year, putting in everything from air conditioning to electric-eye doors, but had trouble collecting bills and ended up without a profit. Turning to music, he organized a combo and began picking up engagements around the Levant, hit it biggest in Lebanon with his "slow rocks," "fox rocks" and boleros.

The band caught the last ship when the Lebanese civil war broke in 1958. In less than two years, Azzam & Co. had driven the Continent wild on Mustapha' s "fox-oriental" mixture. From then on, every thing was pure tomato sauce.