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This fact troubles Walt's corporate heirs. Says Walker: "I don't know exactly what it is. We don't cut costs. Based on the quality of people involved in the film making, I would just have to say that we do our best." Others blame excessive reverence for the traditional Disney method of moviemaking: batteries of cartoonists working under a rigid discipline on a single project for as long as three years. Says one young artist-animator who worked briefly for Disney: "The work is too confining. There's not enough room to use your creative talents. It's sterile."
More and more, Disney is setting its animators to work on gutsier movies that seize audiences instead of rocking them to sleep. One feature in the storyboard stage, The Hero from Otherwhere, is about two schoolboys who find themselves on a strange planet whose black leader persuades them to help destroy a wolf that has been ravaging the land. Another, Spacecraft One, about a mile-long spaceship in its search for life on other planets, is Disney's most elaborate sci-fi undertaking since 20,000 Leagues Under the Sea. The Black Cauldron, still in the treatment-writing stages, is about a pig keeper's struggle with a villain whose shtick is regenerating an army of warriors from dead bodies—a long way from Poppins. Sex and excessive violence still are taboo on the Disney lot, but Walker foresees increased sophistication as younger animators reflect contemporary themes.
Non-film projects, however, account for three-fourths of Disney revenues and therefore generate the greatest excitement in the Disney organization. With Disneyland and Walt Disney World booming, the company is now moving on the biggest of Walt's ideas: EPCOT, or Experimental Prototype Community of Tomorrow. To be built by the early 1980s in Florida as an expansion of Disney World, EPCOT will be a living laboratory of applied technology in transportation, housing, communications and waste disposal. Near it will rise the World Showcase, a permanent World's Fair. Still another theme park, Oriental Disneyland, now planned to open late in 1979, will border Tokyo Bay in Japan; the Disney people expect it to draw 10 million visitors annually at the tourist hub of Asia. Estimated cost: about $175 million—most to be borne by the Japanese.
Double Duty. Whatever its problems, Disney has perfected one talent that other Hollywood fantasy factories envy: piggybacking. The familiar cartoon characters boost attendance at the theme parks, and the parks increase attendance at the movies. Though no one at Disney claims to be Walt's equal in artistry or dreaming, Card Walker has made Disney's characters do double duty as stars and as barkers to all the world. As a merchandising idea, it has proved to be almost as successful an inspiration as the original Mickey Mouse.