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When asked point-blank about his hopes for the White House, Barry Goldwater demurs. "I have no plans for it," he says; "I have no staff for it, no program for it, and no ambition for it." Then he adds with a grin: "Besides, I've got a Jewish name, and even though we've solved the Catholic question, I don't know if the country is ready for me." Last week Goldwater suggested that the next Republican candidate might well be a dark horse. His explanation: "Rockefeller would be hard to sell to the Middle West. I would be hard to sell to the Eastern seaboard.
Nixon would be hard to sell to everybody." But one long-range message has already been spelled out for the nation's political leaders as clearly as the sloganeering signs of his ardent legion of fans. Whether as candidate or merely as Republican conscience, Arizona's Barry Morris Goldwater—G.O.P salesman supreme and the political phenomenon of 1961—will have plenty to say about the tone and spirit of his party's next platform, and even more to say about who will be standing on it.
* Liberals soon came up with parody stickers: GOLDWATER IN 1864. * For his age, Goldwater is remarkably fit. has helped pass on health to others with donations of his rare, A-negative blood. Total gifts so far: 50 pints.