PERSONNEL: Changes of the Week, Mar. 30, 1959

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¶ H. (for Haakon) I. (for Ingolf) Romnes, 52, was elected president of Western Electric Co., manufacturing arm of A. T. & T., to succeed the late Arthur B. Goetze. Son of a Norwegian immigrant baker, Romnes went to work for the Bell System installing telephones during his senior year at the University of Wiscon sin, joined A. T. & T. when he graduated in 1928. Romnes became A. T. & T. chief of engineering in 1952, a vice president in 1955

¶ Albert M. Greenfield, 71, resigned as chairman of Bankers Securities Corp. ($500 million annual sales from department stores, hotels, real estate and taxi-cabs), which he founded 31 years ago.

Moonfaced, Russian-born Al Greenfield went into the real estate business with $500 he borrowed, parlayed it into $15 million, which he lost in the Depression.

He quickly recovered by using Bankers Securities to take over City Stores (Oppenheim-Collins and Franklin Simon), Loft Candy Corp. (267 stores) and other diversified interests. Greenfield, a big booster of Philadelphia urban redevelopment and the Democratic Party, will be succeeded by Gustave G. Amsterdam, 50, an associate for the past 20 years and president of Bankers Securities since 1955.