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"We don't try to run a chain," says suave, chain-smoking Joe Ridder. "We give a local publisher an interest in the business— which makes him climb right in the boat with us."
Before Loeb and the Ridders could get going last week on their plans to add a Sunday edition in Manchester, they ran into sudden competition from the seven-week-old New Hampshire Sunday News, started by Harvardman Blair Clark, 29, and B. J. McQuaid, 38, former Chicago Daily News war correspondent.
Says Joe Ridder: "Those boys have no right—well, I guess they do have a right—but when we get going up there, they can't possibly stay in business." Manchester prepared to enjoy its first good journalistic scrap since Frank Knox hit town in 1912.