Milestones: Jul. 30, 1965

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Born. To R. Sargent Shriver, 49, Peace Corps and Poverty War director; and Eunice Kennedy Shriver, 43: their fifth child, fourth son (her first caesarean); in Boston. Name: Paul Fitzgerald Kennedy.

Married. Lord Charles George William Colin Spencer-Churchill, 25, London insurance broker, tall (6 ft. 6 in.) handsome second son of Sir Winston's cousin the tenth Duke of Marlborough; and Texas Debutante Gillian Spreckels Fuller, 18, daughter of Fort Worth Oilman Andrew Fuller, and great-granddaughter of California Sugar King John D. Spreckels; in London, one year after they met at the Ascot races.

Died. James Madison Kemper, 70, retired board chairman of the Commerce Trust Co., Kansas City's largest bank, and the most aggressive member of the banking Kemper family who, with holdings estimated at $100 million, have dominated the financial life of Missouri and Kansas for more than 40 years (one brother controls the City National Bank & Trust of Kansas City, the other the huge Kemper Investment Co. and a host of smaller banks), himself a bank president at 31, responsible for much of Kansas City's road building, slum clearance and downtown business renewal; by his own hand (pistol), after suffering from cancer for twelve years; in Kansas City, Mo.

Died. Benjamin Gitlow, 73, organizer and onetime general secretary of the U.S. Communist Party, who was summarily read out of the movement in 1929 after rejecting Stalin's demand for greater subservience of the U.S. party to the Soviet Union, thereupon wrote a detailed expose of Red activities in the U.S., became a star witness of the House Un-American Activities Committee in 1953, was widely criticized for falsely accusing others of Communist complicity, later drifted into obscurity; of a heart attack; in Crompond, N.Y.

Died. Robert Johns Bulkley, 84, onetime Democratic Congressman (1910-15) and Senator (1930-38), from Ohio, friend of F.D.R.'s, sponsor of New Deal reforms (Home Loan Bank Act, Securities Exchange Act), who lost his seat in 1938 to Robert A. Taft, after which he retired from politics, returned to a successful Cleveland law practice; of a heart attack; in Bratenahl, Ohio.

Died. Ted Snyder, 84, Tin Pan Alleyman, sometime collaborator with Irving Berlin, and composer of Who's Sorry Now? and Sheik of Araby (which he wrote for Rudolph Valentino); charter member with Victor Herbert and John Philip Sousa in 1914, of ASCAP; of heart disease; in Encino, Calif.