Corporations: New Life in Old Wires

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Frequent Clashes. Battling to revive Western Union, Marshall has repeatedly clashed with American Telephone & Telegraph (usually protesting to the FCC that A. T. & T. rates on its private-line networks are unfairly low), but the two companies see eye to eye about one thing: the future. Says Marshall: "A. T. & T. says the data and private-line business will grow to several billion dollars by 1970. I agree, and I expect our share to be in the hundred-millions." To keep W.U. healthy, Marshall plans to push data and private-line business still harder, mesh private telegrams into his teleprinter network, and use telegraph offices as merchandise outlets. Despite such changes, one W.U. tradition is still reasonably intact: singing telegrams remain available in 285 cities.

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