RETAIL TRADE: Mr. Philadelphia

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* Which includes New Orleans' Maison Blanche, Memphis' B. Lowenstein & Bros., Birmingham's Loveman, Joseph & Loeb, Louisville's Kaufman-Straus, Miami's Richard Store, Philadelphia's Lit Bros., Trenton's Swern's Store, Hartford's Wise, Smith's, Boston's R. H. White, and the Oppenheim, Collins & Co. chain with branches in Manhattan, Brooklyn, Buffalo, White Plains and Garden City, N.Y., East Orange and Morristown, N.J., and Philadelphia.

* The first five: Macy's, May's, Federated, Gimbels, Allied

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